Sometimes you encounter an image that just nails it. From the epaulet vest with Ezekiel wheels to the mid-thigh stocking pantaloons, this is biking with attitude. Feather, hip and cigarette all poised at the right angle.
Sure, we pretend that the colour of your bar tape doesn’t really matter. But who are we really kidding? It can be THE most important thing in the world. And while we are somewhat immune with the Epic style bar set low, it’s time for some bike chic guidance.
Lady be Kool:
Camel cigarettes were also considered “milder and cooler” back in the day.
Cecil Yates: back when Madison Square Garden had a bike track.
“When Cecil sprints, the track fairly smokes. But when Cecil smokes, speed is the last thing he wants in a cigarette. Since cigarettes that burn fast can’t help but burn hot. And this fiery excess heat burns away the tobacco’s subtle elements of flavor and fragrance. The result is a hot, flat, unsatisfactory smoke. Slow-burning cigarettes are cooler, milder, tastier and more fragrant – science and common sense both say so.”
It also gets you a rub-down with a guy in a stripy woolen shirt.
Modern day marketing has to be a lot subtler:
(This one is more seminal):